We will have a joint lecture session for all students in Production Engg department as usual.
We will review the "Marketing to Opportunity" scenario. Marketing to Opportunity is also referred as Awareness to Inquiry or A2I for short. Next week you are expected to complete the A2I exercise, read through the book on Marketing available on ByD Help and the Scenario explorer presentation also available from ByD Help. All these documents are also stored in Moodle for your ready reference.
Your last week exercise and question forms for P2P scenario should be submitted by end of this week, before you start work on A2I scenario.
We will review the "Marketing to Opportunity" scenario. Marketing to Opportunity is also referred as Awareness to Inquiry or A2I for short. Next week you are expected to complete the A2I exercise, read through the book on Marketing available on ByD Help and the Scenario explorer presentation also available from ByD Help. All these documents are also stored in Moodle for your ready reference.
Your last week exercise and question forms for P2P scenario should be submitted by end of this week, before you start work on A2I scenario.
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